Sylvain Breton, Managing Director of Yoomy Food Group and Mathieu Dacheville, Chairman of the group. Credit: Yoomie Food Group.
Now at the head of the restaurants Les Fondus de la Raclette, Pasticcio and Parisian diners Breakfast in AmericaYoomie Food Group wishes to focus more on the digitalization of its brands in order to continue its development.
The Parisian group, which today generates five million in turnover, has taken over the two Breakfast in America diners and is currently using them as pilot brands for digital. Until now only in delivery on the Uber Eats platform, Breakfast in America has just launched its own channel: the Dood marketplace, in order to facilitate click & collect and live delivery. In addition, they also launched a new loyalty program with Zerosix, a company specializing in the development of digital loyalty solutions. By offering their own service in this way, the group hopes to recover margin points. Subsequently, Yoomie Food Group will extend its digital system to all of its brands.
2023-07-25 08:20:00
#Yoomie #Food #Group #intensifie #digitalisation
