Do you make a Hyundai Apple car?… “It’s just the beginning of the discussion”
[앵커]
The auto industry and the stock market slumped as the news that Apple had contacted Hyundai Motor Company to launch an Apple car.
As Apple is known to have tried to cooperate with other major global automakers, it is pointed out that it is necessary to watch the situation calmly rather than prematurely expanding the interpretation.
This is a reporter.
[기자]
Hyundai Motor’s stock price soared nearly 20% in one day to 246,000 won.
Thanks to this, the equity valuation of Hyundai Motor Group Chairman Eui-sun Eui-sun exceeded 4 trillion won.
Hyundai Mobis also jumped 18% and Kia Motors 8% each.
The news that Apple is discussing ways to cooperate with Hyundai Motor Company in the field of self-driving electric vehicles triggered a surge in stock prices.
In the market, when the Sonata North American model was launched in 2015, the two companies cooperated to install CarPlay, so the expectation for the big picture of the possibility of cooperation with the Apple car inflated.
Synergy effects can be expected in that Apple is preparing a connectivity service that links smartphones and cars, and Hyundai Motor Company is also securing unrivaled autonomous driving technology in cooperation with autonomous driving company Aptiv.
From the perspective of Apple, which has no production facilities, cooperation with Hyundai Motor Group, the world’s top 5 automaker, may be attractive.
In particular, the two companies have many fields of win-win, such as creating a cooperation model in the battery field.
However, while confirming the possibility of a partnership with Apple, “There is a request for cooperation in joint development of autonomous electric vehicles from various companies,” he drew a line in the expanded interpretation, saying, “Nothing has been decided in the early stages.”
Apple is also known to have tried to cooperate with major global automakers, and there are voices that investors still need to be cautious.
Apple has been working more often with BMW than with Hyundai.
In 2016, we had a working-level negotiation to make an Apple car, and after that, we decided to cooperate for more than 5 years in using smart keys and Apple maps.
In the case of Hyundai, it is not just welcome.
There are also internal concerns that it could be eroded by Apple’s brand or simply become a production facility.
There are not many parts to be weighed in the profit and loss calculation.
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