Coincidence or not, Apple has often followed or preceded the Pantone Color of the Year. The iPhone XR is thus available in coral orange, “color of the year 2019” according to the color chart editor, while the iPhone 12 is offered in a blue which is reminiscent of “classic blue. »Selected by Pantone to celebrate 2020 (before 2020 becomes this complete mess). In contrast, white cabbage for the midnight green of the iPhone 11 Pro.
For 2021, Pantone has made its choice and exceptionally, it is not one but two shades that have been elevated to the rank of colors of the year. These are Illuminating Yellow (PANTONE 13-0647) and Ultimate Gray (PANTONE 17-5104)! These colors ” denote a better understanding of the importance of relationships and our need for each other. The association of these two different colors evokes the strength and optimism that result from the unification of different ingredients. », Explain Laurie Pressman, Vice President of the Pantone Color Institute.
Yellow and gray, at least Apple will have a choice for the iPhone 13. Unless there is a combination of the two colors, which go quite well together (gray on its own is a bit sad anyway, agha).
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