YAS joins hands with Samsung to invade the smartphone and tablet market. Targeting corporate customers Continuing from the cooperation to distribute Samsung in the consumer market. Increase confidence in “Galaxy for Work” complete with device solutions, focusing on developing services to suit each customer organization (Customized Service), combining the potential of YAS and the Benchachinda Group. With a strong network and experience in the corporate customer market Ready to raise the level of work efficiency in the digital age
Mr. Thanapon Bencharongkul, Director of Partner and New Product Management, YA Sales and Services Co., Ltd. or YAS in the Benchachinda Group. (BCG) said that in 2024, YAS has been appointed by Samsung as an official partner (Official Partner) to distribute Samsung products, focusing on the corporate customer market, pushing Samsung Galaxy for Work to increase competitiveness. for organizations in the digital age
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From the results of the 2023 work style survey and future directions, it is seen that modern organizations will have a hybrid working style, using the Flexible Workplace policy up to 82% and 71% of employees are of the opinion that Working in a Flexible Workplace format helps to make work better. Therefore, communication equipment Therefore, it is an important tool that helps work with better efficiency along with everyday use.
YAS sees a market opportunity from such changing work patterns. This is reflected by the market value of corporate customers that is higher than ten billion baht. or expected to grow at least 20% per year, therefore collaborating with Samsung to expand the corporate customer market With the potential of Benchachinda Group (BCG) that has a network and experience in marketing. Taking care of corporate customers for more than 20 years, with a service customer base of more than 3,000 organizations, targeting groups in key industries. It is a retail business group. Service group Banking and Finance Group and manufacturing industry groups
“Most modern organizations have adapted to respond to the change in employees’ working lifestyles in the Hybrid Working era by placing emphasis on efficient, seamless work and being able to deliver a good experience to customers. YAS and Benchachinda Group is ready to present and help create a sustainable B2B ecosystem. With products from Samsung and various services from Benchachinda Group (BCG), such as internet service via fiber optic network, Cloud service and Cyber Security, which can answer the needs of customers in every dimension,” said Mr. Thanapon.
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Mr. Panupat Kasemsuk, Head of Corporate Business Group, Mobile Experience, Thai Samsung Electronics Company Ltd. said According to this year’s business plan, Samsung wants to penetrate the corporate customer market with “Galaxy for Work” that is fully equipped with both devices. Solutions and services developed specifically for corporate customers. It has hardware and software that is ready to meet the organization’s needs in every aspect, whether it be security. Product variety and modernity that comes with innovative technology to enhance the work efficiency of employees in the organization
With the strategy to create a sustainable B2B ecosystem Focus on adding product and service groups that better meet the needs of corporate customers. which has a complete range of products ready to serve There is also development to increase the lifespan. With a 2-year product warranty and continuous software updates. From the readiness of YAS and Benchachinda Group (BCG) to expand business cooperation with Samsung in sales and marketing. It can answer the strategy set for expanding the corporate customer market of Samsung very well.
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Mr. Winai Sawatdimanon, Sales Director, Thai Samsung Electronics Company Ltd. added Regarding the consumer smartphone market, Currently, the competition situation in the smartphone market is very competitive, but Samsung still holds the position of the number one smartphone brand in sales. By offering smartphones that are high quality, cutting edge, complete with every product. Seamlessly respond to the needs of customers in every group. With the latest success from the launch of the Samsung Galaxy S24, which has Galaxy AI as a main feature. Helps improve the quality of life for customers very well. including receiving cooperation from distributors Affiliate in Marketing And sales are an important part of making Samsung Successful YAS is one of the partners and distributors that can distribute Distribute products to customers and take good care of customers in the lower southern region that have been assigned to them
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