Riyadh: The XP Future of Music Conference, the leading music conference in the Middle East, announced the launch of 8 initiatives during its edition held in December 2023, representing an integrated system designed to support and educate the next generation of talented people in music and promote integration with the aim of advancing the music scene in Middle East and North Africa region. Due to its distinction in shedding light on the reality and future of the music industry, the “XP Future of Music” conference has become a pioneering and increasingly important conference for all those interested in developing their careers and developing their relationships and knowledge of the music industry.
XP’s initiatives for the future of music are represented by the “XPerform” initiative, which is launched in cooperation with YouTube and sponsored by the Formula 1 STC Saudi Grand Prix, to carry out the mission of uncovering emerging talents in the region through a singing competition to test the potential for stardom, public acceptance and sound quality. And the “XCHANGE” initiative, which is a series of traveling workshops that visited in 2023, four cities: Abu Dhabi, Cairo, Amman, and Riyadh, to reach a better understanding of the regional music scene and its strengths, enhance its integration, identify the main topics of the conference program and enhance integration within the region, and will be documented. Results of the workshops in the annual “Xine” magazine.
The conference will also witness the launch of the “Hunna” initiative to support women through an individual mentorship program designed to connect successful women in the music industry with emerging talents to promote equality in the regional music scene. The initiative will also include listening sessions that bring together women from across the region to get to know each other and share their stories.
The HEARFUL initiative will also raise awareness about the problem of tinnitus and hearing health, and educate the community about prevention methods by simulating the sounds of tinnitus.
To enable aspiring musicians and artists to develop their music and enhance their career path, the conference will launch the “Sound Futures” initiative, which is the musical version of the “Shark Tank” program, which will invite aspiring musicians and creators to present their original music and pioneering ideas to successful investors in the music industry, with the aim of securing financing. And guidance for their career path, in partnership with Sea Ventures.
The XP Air initiative will provide a studio at the conference headquarters for music broadcasting and meetings with talent and musical groups, from the programs “XP Day” and “XP Night,” artists and industry leaders.
This year, the conference will also launch the Artist Management Bootcamp, with the aim of empowering artist managers in the region at the beginning of their careers through an intensive program, followed by the best six participants receiving mentorship with one of the world-renowned artist managers.
Through the “Storm Shaker” initiative, DJs will have the opportunity to compete in a competition to present their artistic performances at the “Soundstorm” festival organized by MDL Best. Initiative partners include DJ Corner, Berkeley University Abu Dhabi, and Sparked, with support from Panjaya and Deep Groves.
The conference also cooperates with Merwas, a talent incubator and artistic production company, and the leading independent radio podcast platform Sawt in the Middle East and North Africa.
These partners will host music production and arrangement workshops. In the 2023 edition, we will also welcome new partners, such as the audio industry giant Dolby and Massive Music, where a session will be held on how to evaluate your content, as well as the International Federation of Phonographies (IFPI) and Warner Music, which will cover distribution rights. .
For its part, commenting on the conference, Warner Music said, “We at Warner Music look forward to participating in the XP Future of Music conference with valuable insights, interacting with music industry leaders, and showcasing our commitment to pioneering the future of music, which holds tremendous potential and opportunities for growth.” Warner Music.”
On the other hand, the XP Future of Music Conference revealed that in this year’s edition, attendees will be able to see and learn closely the ideas of several platinum award-winning artists, such as Grammy Award-nominated producer and composer Khaled Rahim, Vice President of Marketing and Brand Strategy. In Audiomack, Charlotte Bwana, a West Coast hip-hop talent, The Whoolighan, President and Chief Strategy Officer at Factory People, Wassim Bou Melhem, and the first Saudi female DJ, Cosmicat.
Also joining the conference this year will be DJ Michele, Bayan Abu Zinada, German DJ star Topik, Will Stevenson from Paradise Worldwide, Yuri Docter from DJ Monitor, and Jose Woldring, CEO of The Media Nanny.
This year, XP Future of Music will strive to be more than just a music conference, but rather a catalyst for change, a bridge for diverse voices, and a platform for musical excellence.
In the wonderful atmosphere of the city of Riyadh, “XP for the Future of Music” will be the focus of the world’s conversation about the future of music, during the three-day conference activities from December 7 to December 9.
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About MDL Best:
MDL Beast is a leading music entertainment company in the Kingdom of Saudi Arabia, dedicated to presenting established and emerging local, regional and international talent. Through innovative live entertainment experiences, the company aims to connect regional audiences with top artists from around the world, and with a focus on events, music and locations, MDL Beast is disrupting the music scene not only in Saudi Arabia, but throughout the Middle East. And North Africa. For more information, please visit www.mdlbeast.com ..
About the XP Future of Music Conference:
The XP Future of Music Conference is an annual event dedicated to promoting the development of the music scene in the MENA region through various initiatives while creating opportunities for exchange with the global music community. Held for the first time in 2021, the conference is widely considered the most influential gathering of music leaders in the region, providing a bridge to the global music scene. Among the prominent names who attended previous editions of the conference were Matthew Knowles, Amy Thompson, David Guetta, DJ Khaled and Ileana. This year’s conference will be held in Riyadh from December 7-9, 2023, with the aim of motivating the new generation of music professionals in the MENA region through educational content and networking opportunities to enhance their skills and knowledge of the music industry.
