150,000 visits per month to Linhai “Xinrongji” restaurants to see how the “Michelin-starred town” is getting out of the circle
In August, with the “small opening of fishing” in the East China Sea, the first batch of fresh fish was returned to Hong Kong, and there were waves of diners coming to the sea to check in at “Xin Rong Ji”. Walking into the reception hall of Xinrongji Linghu main store, besides the warm welcome, I heard a lot: “Sorry, the weekend seat has been reserved for more than a month…” Linhai is the hometown of Xinrongji , and thus became a “Michelin town”. Since last year, as Taizhou Fucheng became 5A, there has been a flood of tourists in Linhai scenic spots, making Xinrongji even more difficult to find. At present, about 150,000 customers check in at Linhai Xinrongji and its brand restaurants every month, an increase of more than 2 times compared with the same period last year.
Punch in Xinrongji Hometown
Please remember to make an appointment in advance
(Xinrongji Linhai Linghu Main Store) Xinrongji’s hometown, Linhai, Zhejiang, known as the “Michelin Town”, is called “Xinrongji’s Metaverse” by netizens, and it is a must-visit in one’s life. “Pilgrimage” gourmet capital. Here, Xinrongji, Rongji Hot Pot, Rongzhuang, Rong Xiaoguan, Rongcun, Rongjia Chuanwei Kitchen, Rongjia Snacks, Gangji Tea Restaurant, Peijie · Xinrongji Zhenxuan and other “Rong” restaurants It is spread all over the city, allowing you to eat for 5 days without repeating the store or sample. “Fortunately, we made a guide. We made an appointment more than half a month in advance, otherwise it would be a waste of time.” Zhang Xiaoou is from Cantonese. She loves seafood and put Xinrongji Linghu Main Store into her wish list as early as a year ago. , and now I finally got my wish with my friends.
“On weekdays, you need to make an appointment one to two weeks in advance. If it’s weekends and holidays, you need to make an appointment one to two months in advance.” The manager of Xinrongji Linghu head office told reporters that the hotel receives nearly 10,000 guests every month. The number of people is far in short supply. It is understood that, except for the boxes, the halls of Xinrongji Linghu Main Store are basically foreign tourists. In order to ensure that the guests who come from afar can enjoy thoughtful and considerate dining services, the hall is rarely turned over now. tower. At present, all “Rong” restaurants in Linhai basically require reservations. Located on Ziyang Street in the core area of Taizhou Fucheng, a 5A-level scenic spot, Rongjia Snacks can taste all kinds of Linhai snacks. When the door opens every day, all the upstairs and downstairs are full. Therefore, if you want to check in the hometown of “Xinrongji” – Linhai, please remember to make an appointment in advance so that the trip is worthwhile!
Behind the popularity of Xinrongji
It is the excellence of ingredients and cooking
After fishing, the fishing boat will go fishing in the open sea. It can take as little as a week and as much as half a month, and the fish must be caught before returning to the pier. But what Xin Rong Ji wants is the last catch of fish. Freshness is the key to the quality assurance of seafood.
Food must seek the truth, and then the most beautiful. This is the concept that Xinrongji has adhered to since its opening. Xinrongji has a Zhejiang special cold dish – crab paste, which uses the fattest live swimming crab with paste in the season, and the appearance must be complete.
After that, remove the legs and shell from the whole live crab, wash it with mineral water, and then take the crab paste and crab roe and marinate it with salt and sugar for two days. After freezing in the refrigerator, it will taste like ice cream. The pursuit regardless of cost is only to create the top experience.
Uncle Rong, the owner of Xinrongji, is a gourmet enthusiast. He has traveled thousands of miles to find the best quality ingredients, and even opened up farms and contracted orchards in the local countryside, in order to present the purest and most natural delicacy to the guests.
In Xinrongji, many dishes are home-cooked. Home-cooked is the most common practice near the sea. Behind the “unusual home cooking” is Xinrongji’s excellence in ingredients and cooking, which is why Xinrongji is so popular. the secret.
Since winning its first Michelin star in 2016, Xinrongji has been invincible all the way. By the first half of 2023, it has won 51 Michelin stars and 72 black pearl diamonds, becoming the brand with the most Michelin stars among Chinese catering brands.
At present, Xinrongji is still deeply cultivating in Linhai, constantly expanding the brand matrix. Xinrongji, Rongzhuang, Rong Xiaoguan… Xinrongji wants to build a Michelin-starred town with “one city, ten stores”, just to give gourmet punchers more experience!
Home of Xinrongji – Linhai
A veritable culinary capital
In a small town, what wakes you up may be a breakfast, and what keeps you staying for a few days may be because of a gourmet town…
From 10 yuan per person to 1,000 yuan per person, from unknown roadside stalls to high-end Michelin-starred food and Black Pearl restaurant, there are always countless delicacies in the “Michelin-starred Town” waving to you, making you want to come again.
In the list of “Top 100 Counties and Cities with Chinese Specialty Cuisine”, Linhai ranks eighth in China and first in Zhejiang. In this small town surrounded by mountains and the sea, there are more than 140 kinds of snacks officially certified and recorded, of which 22 items have been selected into the list of intangible cultural heritage protection at all levels. Linhai Ziyang Street, as a representative of “Nuojiji” food, dominates the hot searches all the year round.
In recent years, Linhai has used food as a medium to continuously shape the “new explosive point” of cultural tourism, and has joined hands with the Xinrongji brand to continuously explore and carry forward the unique charm of Chinese cuisine, starting the “Millennium Great Wall of the South of the Yangtze River, the Capital of Chinese Snacks, and Xinrongji Home” brand.
In April of this year, Linhai held another global promotion meeting. Zhang Yong, the founder of Xinrongji, invited everyone to come to Haipin’s special delicacies, and the Michelin chef will check and create a “feast for thousands of people in Taizhou City”.
College students special soldiers, food market travelers, Nuojiji star people and other “subdivided field” tourists flocked here, pushing traditional snacks such as Linhai seaweed cakes, black rice mochi, egg white sheep tails, etc. to the must-see list of Internet celebrity delicacies.
Small street shops such as Huipu Pai stall, Wang Hui Pai stall, Laosanlou, Baita Cooking Rice, etc. were also discovered one by one under the “assistance” of Station B and Xiaohongshu, and became “top class”.
Writer Ms. Wang Han once commented: The streets and alleys of Linhai are full of delicious food. Wang Tianshun Seaweed Cake Shop has been open for a hundred years. Wheat cakes can make Chen Xiaoqing “big belly”.
One side of water and soil and one side of food, whether it is a snack or a Michelin star meal, all have the temperature and thickness, aura and temperament of a city, as well as the historical accumulation and customs of a city.
Linhai, a small town in the south of the Yangtze River, is not only fun and beautiful, but also delicious! Let’s come to the sea to check in and find the taste together!
