Xiaomi Spain congratulates these holidays in an original and exciting way to make Santa’s job much easier
Can you imagine how difficult it must be to distribute gifts to all the children in the world? Santa needs a break. And that’s the one in the new campaign by Xiaomi Spain Let’s see how it makes life easier for man in a very original and technological way, under the claim «Unplug this Christmas with your connected home» within your campaign #MyChristmasXiaomi.
You arrive home and the coffee machine makes the coffee for you by itself, the anti-theft vacuum cleaner accompanies you while you clean the house, the lights are on at the right point… all of this appears in this commercial. In this piece, they focus not on one specific product, but on the large ecosystem of products they have for the home.
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We see a Santa Claus leaving presents in a house. Suddenly, the automated objects come to life and guide him through the app used by the children who live at home. Until, due to his tiredness, he ends up taking a nap on the couch.
Xiaomi Spain and its product ecosystem
This Christmas, Xiaomi Spain shows how, through the products of its connected ecosystemwe can disconnect from our daily routine and make our life so much easier.
The kids hatch a plan to take a picture with Santa, with their 200mp camera Xiaomi 12T Pro. In this way the campaign showcases devices such as the electric scooter Xiaomi 4 Pro electric scooterthe robot vacuum cleaner Xiaomi S2 robot vacuum cleaner mixer Xiaomi smart blender prepare a delicious hot chocolate or the air fryer Mi Smart Air Fryer 3.5L make tasty cookies. Children keep an eye on Santa Claus thanks to the video surveillance camera Mi Home Security Camera 360º 1080P, and control all these devices through the Xiaomi Home app, with their tablet RedmiPad.
Other devices like Mi Smart Speaker, the television Xiaomi TV F2, and the heater Xiaomi Mi Smart Space Heater S The end of the commercial includes the look of the smart feeder and drinker Xiaomi smart pet food feeder & Fountainwhich automatically distributes food to Santa’s reindeer.
Guglielmo Cantero, its director, appreciated the fact that it was produced by Sevilla. Advertising production is usually something rare, a quality audiovisual piece broadcast around the world.
Technical sheet “Christmas with Xiaomi 2022”
Advertiser: Xiaomi Spain
director: Angelo Arenzana
Production director: Guglielmo Cantero
Producer: Creative images
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