Tele2 analyzed customer preferences when choosing smartphones between May 2022 and April 2023.
Confident leadership in the number of purchased gadgets belongs to Xiaomi. Camera parameters, built-in memory, and cost remain important criteria when choosing a device.
Krasnodar residents choose mobile devices, focusing primarily on the ability to take high-quality photos and videos with a smartphone. Visitors to communication salons tend to buy gadgets with a camera of 64 megapixels or more, as well as with internal memory of at least 32 GB, which allows you to store content in the device in the highest resolution.
The Xiaomi Redmi A1 smartphone with 32 GB of built-in memory became the sales leader in the price category up to 20 thousand rubles, Infinix HOT 20 with a 128 GB memory module is in second place. These models have similar characteristics and combine the most important qualities for buyers: multifunctionality and affordable price. Gadgets of this particular category are most often chosen by parents as a gift to children.
Among smartphones from 20 to 40 thousand rubles, the first place is shared by Samsung Galaxy A33 5G and Xiaomi Redmi Note 10 Pro. Both devices are popular with 128GB storage, an octa-core processor that allows you to play online games without delay, and a 5000 mAh battery with fast charging. These models are the choice of connoisseurs of the Android operating system.
But smartphones worth more than 40 thousand rubles are most often bought by Apple fans. Users choose a brand for quality and user-friendly interface and prefer to upgrade their gadget to new models within the brand line.
In the branded retail of Tele2 in the Krasnodar Territory, promotions for devices of leading brands continue to operate. For example, Tele2 customers receive discount up to 30% for the purchase of a smartphone while simultaneously purchasing a device, an insurance product and connecting a tariff “My Online+”paid for 3 months.
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2023-06-02 10:22:36
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