Xiaomi continues its march forward. The Chinese manufacturer has made a name for itself in the global smartphone market. To the point of ranking second in the ranking established by the research firm Canalys. A great first!
Xiaomi has released a number of new models in recent months. We can notably mention the Poco X3 Pro, the folding smartphone Mi Mix Fold or the MI 11 range made up of five models. Enough to allow it to make a real leap in the market, the manufacturer also benefiting from the setbacks of Huawei, which lost its Android license.
According to the latest Canalys report, Xiaomi now ranks second in the ranking of the largest smartphone manufacturers. However, it should be noted that Canalys only lists the number of smartphones sent to different retailers. So the sales figures can obviously vary. In any case, this classification allows all the same to provide us with a good photograph at time T of the forces present.
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Xiaomi is on the rise
In 2020, Xiaomi had already overtaken Apple in smartphone sales, ranking third. In the second quarter of 2021, it ranks second in the ranking of smartphone shipments revealed by Canalys. While Samsung is still number one, with a 19% market share, Xiaomi is closely behind him with its 17%. Next are Apple (14%), Oppo and Vivo (10% each).
Interestingly, Xiaomi is experiencing exponential growth in particular, with shipments having jumped 83% in the second quarter of 2021. As the firm specifies, the Beijing manufacturer remains however largely focused on the mass market. It therefore offers much lower prices than its two main competitors. In detail, its average selling price is 40% cheaper than that of Samsung (and 75% less expensive than the average price of Apple).
Therefore, “The main priority for Xiaomi this year will be to develop sales of its high-end devices, such as the Mi 11 Ultra. But it will be an uphill battle, Oppo and Vivo sharing the same goal ”, specifies the cabinet. Especially since the latter are ready to make a lot of marketing expenses to distinguish themselves from Xiaomi.
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