Jakarta, CNBC Indonesia – Xiaomi management has finally opened up about the future of the 10-year-old Mi brand. This mark was not removed or retired.
A spokesperson for Xiaomi said that starting in the third quarter of 2021, the “Mi” product series will be renamed “Xiaomi”. This change aims to uniform our global brand presence and close the perception gap between brands and their products.
“This decision may take time to finally take effect in all regions. Through the introduction of a new brand identity, these two different product series will be under the same parent brand,” said a Xiaomi spokesperson in a written statement, Wednesday (25/8/ 2021).
According to a Xiaomi spokesperson, Xiaomi products are a manifestation of the pinnacle of technology and offer a premium experience, while Redmi products present major innovations at a more affordable price and are aimed at a younger audience.
“This differentiation can also be seen in the writing of our updated logo. The Xiaomi and Redmi logos will be represented by the parent brand logo. In the future, the Xiaomi and Redmi series naming system will also apply to ecosystem and IoT products that we release,” he explained.
For information, the Mi brand was actually not for smartphones the first time. However, the current MIUI operating system is in version 12.5.
Meanwhile, smartphones with the Mi brand debuted in 2011 with the Mi 1. The smartphone had superior specifications for that time.
Some of the specs included in the cellphone include Snapdragon S3 dual core, 1GB RAM, 4 inches 854×480 resolution to run MIUI on Android 2.3 Gungerbread.
In the following year Xiaomi continued to issue smartphones in the Mi series. In 2013, under the guidance of Hugo Barra who was then VP and spokesperson for Android products, the company expanded to other countries in Asia.
The first products Xiaomi launched outside of China were the Mi 3 and Redmi 2. The launch of both opened the gates for Xiaomi globally to expand into more markets and develop other product categories.
(roy/roy)
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