Xiaomi is changing its logo!

Last year, on the eve of his 11th birthday Xiaomidecided to update its logo and corporate identity. The purpose of the redesign is the desire to show the world that a new era has begun in the company’s development.

To create an updated logo, the company Xiaomi’nin He enlisted the help of world-class Japanese designer Kenya Hara for four years to understand and convey his inner spirit in the new logo. After all, it took a long time to replace the square logo with a new one with rounded corners. to the designer and Xiaomi’nin According to him, the rounded square best reflects the company’s transition and entry into the “connection” era.

Xiaomi is changing its logo!

Now, it has been announced that the company’s corporate colors will be black and white in addition to orange. The company’s black and white new Xiaomi It took about ten months to apply for the logo. At the moment, it is not clear at what stage the process is, and it is not clear for which products the company plans to use the logo in this color version. Probably, Xiaomi will not refuse branded orange coloring; and the monochrome version will be used for some separate product categories.

Recent years have been quite active for the company. On the last day of last year, Xiaomi 12, 12 Pro and 12X smartphones went on sale. The devices were sold for almost $300 million in 5 minutes. In addition, Xiaomi 12Users who have tried it confirm that it is a compact and modern flagship device. Besides looks, Xiaomi 12 series also focused on performance.

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