Since Xiaomi arrived in the country, three years ago, the brand has set out to conquer Colombians, not only with the design of its equipment, but also with its technology. In dialogue with Michael Feng, country manager of Xiaomi Colombia, the executive spoke about the positioning of the brand and the plans for this 2022.
(‘Cybercrime grew 150% in the last year in the world’).
How has the brand fared in the local market?
After closing 2021 as the number one brand in smartphone shipments in Colombia, and increasing our presence in much of the national territory, with the opening of eight new Xiaomi stores, we have once again confirmed our position as leaders in this segment. in the local industry during the first quarter of 2022.
This year we will continue to bring to the country the best technology in the industry, in the different market segments, so that all Colombians can enjoy a reliable telephone with good features, according to their needs and budgets.
(The key to cybersecurity would be in access policies).
What is the series that grows the most in sales?
One of the reasons for the rapid growth of Xiaomi in Colombia is that we offer innovative specifications at very affordable prices, especially in the mid-range, the most important segment of the local market. Therefore, it is not surprising that our Redmi Note series has positioned itself as the most popular phone line in this category nationwide.
Do you think that a high dollar can affect the sales of ‘smartphones’?
There is no doubt that the effects of the rise in the dollar have a direct impact on all sectors of the national economy, including the smartphone industry. However, Xiaomi’s promise is and will remain the same over time and in any context: to offer the most advanced and accessible technology on the market, so that everyone can enjoy a better quality of life.
They have recently launched a high-end ‘smartphone’, what expectations are there with the Xiaomi Series 12?
Since 2020 we have begun to enter strongly into the premium segment in Colombia. This is how with the Xiaomi 12 Series, our most exclusive family of smartphones to date in the country, we want to offer the most demanding users professional-quality cinematographic and photographic experiences.
How is the opening of stores progressing in Colombia and how many do you expect to close this year?
In the second half of 2021, we carried out the ‘Xiaomi is Colombia’ plan, with the purpose of contributing to economic reactivation, through the opening of eight new stores in the main cities of the country, such as Bogotá, Medellín, Cali, Barranquilla, Cucuta and Villavicencio.
For its part, in the first months of this year, we opened two new stores in Soacha and Bello. In the coming weeks, we will open two more official stores: on June 30 in Pereira (our first Xiaomi Store in the Coffee Region) and the other in Bogotá on July 7, to complete a total of 24 Xiaomi Stores nationwide, with just three years of presence in the country.
What are Colombians looking for in cell phones?
Colombians have become more aware and are not only looking for equipment with good cameras, they are also looking for cell phones with a battery that provides greater autonomy, a chipset that offers the desired performance and even a refresh rate that allows them to view their content in the best possible way. possible way.
JOHANA LORDUY
BRIEFCASE
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