Chinese technology Xiaomi continues to grow worldwide and Chile is no exception. The brand continues to advance by leaps and bounds, strengthening its presence in different markets, a fact that is reflected in the country with a consolidated second place in shipments and sales of smartphones, and even, taking first place in different places on the planet.
According to data from the consulting firm Canalys, the company registered, in the second quarter, a 811% YoY growth on national soil, obtaining a 24% market share, which places the technology leader in second place among mobile telephony companies nationwide, and is also the one that shows the highest growth.
“But we are going for more, Chile has always had a leading role in our plans for the region and we have established priority in terms of launching our new products., with special focus on the highest ranges, in terms of technology and stock quantities, and thus continue to retain our Xiaomi Fans, delivering cutting-edge technology at fair prices, “he explained Antonio Ren, country manager de Xiaomi Chile, a Cooperative.
Only during July did the firm open a new authorized official point of sale in Chile: the Mi Store of Mall Plaza Oeste, managing to have six official stores in the country, even bringing better offers and discounts to the consumer with the expansion of its digital area with the launch of xiaomionline.cl, which comes to increase with greater variety the range of alternatives both in products and values, this being a clear indication of the leading role it has the country for the brand, which still enjoys a lot of youth within the continent in general.
“Our plan is, by the end of 2021, to open 10 more stores and thus continue to bring our product portfolio closer to people, consisting of a large ecosistema smart, in addition to mobile products, “Ren said.
Regarding the investment plan, the country manager stated that, “in economic terms, we still do not have a defined figure, but the investment in addition to considering physical stores is to continue bringing all the Xiaomi innovation to our users.”
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