If we were to think about the flagship product of Xiaomi for a moment, the fitness bands from the Mi Band series would undoubtedly be one of them. This sentence is confirmed by the excellent sales statistics of this device, which were shared by representatives of the Chinese concern on the eve of the premiere of the next generation.
We know that on Monday, March 29, Xiaomi will officially present another one, the sixth generation of the extremely popular Mi Band fitness band.
We can expect without any doubts that we will be dealing with a real sales hit, which will not be a great exception to the rule.
This was the case with virtually every generation of this tiny device.
120 million Mi Band sold is no coincidence
As announced by the deputy director of Xiaomi in the smartphone segment, Zeng Xuezhong, Sales of Mi Band wristbands have so far exceeded 120 million units. Of course, the lion’s share of these devices found their buyers in China, but European markets, where the next generations of this band have been appearing for years, also have a significant share in achieving this cosmic result.
Xiaomi Mi Band 4C/fot. producenta
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This is a really impressive result considering the fact that the Xiaomi Mi Band brand has been with us for less than 7 years. In 2014, the first generation of this band appeared on the market, which shocked everyone primarily with a very low price, thanks to which the equipment quickly gained the market. Second generation we remembered from the introduction of the OLED screen, while the third one brought the NFC module.
The next generations were slightly less groundbreaking – the Chinese audience in the case of Mi Band 4 could take advantage of the presence of the voice assistant Xiao AI, while in the case fifth generation the manufacturer focused more on software development.
And what will Mi Band 6 bring? Reply soon, but it is certain that this band will spread like hot cakes.
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