Just a few days ago, Strategy Analytics announced that in the second quarter of the year, Xiaomi managed to overtake Samsung and grab the crown for the most sold phones in Europe.
Europe already has a new leader in smartphones
Samsung is already in second place
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At the very end of the week, Counterpoint Reasearch announced that Xiaomi is now number one in the world, after in June it managed to overtake Samsung in terms of sales of smartphones.
The Chinese brand held 17.1% of world sales, the data show, while the shares of Samsung and Apple are equal to 15.7% and 14.3%, respectively.
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The company is implementing an aggressive growth strategy in Europe and recently even opened its first store in Sofia. And very effectively manages to capture the market, which Huawei is no longer able to serve.
After Xiaomi became one of the most popular brands in the middle class of phones, it is now entering the premium segment with models such as the Mi 11 Ultra and is beginning to attract more solvent consumers.
In addition, the company is gaining millions of fans with products such as the sports band Mi Band or Mi Robot Vacuum, which draw the attention of more and more diverse users to the brand’s portfolio.
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According to Counterpoint, the main reasons for Xiaomi’s rapid progress in the second third of 2021 are two – the attractive and at the same time affordable phones that the company launched on the market last year, and the COVID crisis.
Apparently, the outflow at Samsung is due not only to the poor performance of the Galaxy S21 series models, but also to the sudden rise of infected people in Vietnam, where some of the gadgets of the Korean company are produced.
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192 megapixels in a smartphone for the first time
Xiaomi is not kidding
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If the problems there continue, it is possible that Xiaomi will remain on top in the third quarter of the year.
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