Xbox Announces Price Increase for Xbox Series X and Xbox Game Pass
In a recent interview with The Verge, Kari Perez, head of communications at Xbox, revealed that the price of the Xbox Series X console will be adjusted to match the PS5 price increase announced by Sony last year. This move comes as Xbox aims to remain competitive in the gaming market.
Starting from August 1, the Xbox Series X will be priced at £479.99 in the UK and £479.99 in most European markets. In Canada, the console will be available for CAD $649.99, while in Australia, it will be priced at AUD $799.99. However, the price of the Xbox Series S will remain unchanged in all markets, staying at $299.99.
This price adjustment for the Xbox Series X was expected, especially after Xbox CEO Phil Spencer hinted at potential changes in subscription prices last October. It seems that Xbox is now taking steps to align its pricing strategy with market demands.
In addition to the console price increase, Xbox also announced that the prices of Xbox Game Pass Ultimate and Game Pass for Console will be raised starting from July 6. The price of Xbox Game Pass Ultimate will increase from HK$79 to HK$85 per month, while the basic Xbox Game Pass for Console will see a price increase from HK$59 to HK$65 per month. It’s important to note that the price of PC Game Pass will remain unchanged.
However, if you are currently subscribed to Xbox Game Pass with an annual code, the new price will not take effect until you renew your subscription. This gives existing subscribers some time to adjust to the upcoming changes.
While most markets will be affected by the increase in Xbox Game Pass prices, some Game Pass console prices will remain unchanged in countries such as Norway, Chile, Denmark, Switzerland, and Saudi Arabia.
Xbox’s decision to adjust prices reflects the ever-changing landscape of the gaming industry. As competition intensifies, companies like Xbox and Sony are constantly evaluating their pricing strategies to remain competitive and provide the best value to their customers.
How will the price adjustment of the Xbox Series X affect its competitiveness in the gaming market?
Xbox Series X and Xbox Game Pass to See Price Adjustments
In an interview with The Verge, Xbox Head of Communications Kari Perez announced that the price of the Xbox Series X console will be adjusted to match the price increase announced by Sony for the PS5 last year. This move is aimed at keeping Xbox competitive in the gaming market.
Starting from August 1, the Xbox Series X will be priced at £479.99 in the UK and most European markets. In Canada, it will cost CAD $649.99, and in Australia, AUD $799.99. On the other hand, the price of the Xbox Series S will remain unchanged at $299.99 in all markets.
This adjustment in pricing for the Xbox Series X was anticipated, especially after Xbox CEO Phil Spencer hinted at potential changes in subscription prices last October. It appears that Xbox is now taking steps to align its pricing strategy with market demands.
In addition to the console price increase, Microsoft also announced that the prices of Xbox Game Pass Ultimate and Game Pass for Console will rise from July 6. The monthly price of Xbox Game Pass Ultimate will increase from HK$79 to HK$85, while Xbox Game Pass for Console will see a price increase from HK$59 to HK$65. It’s important to note that the price of PC Game Pass will remain unchanged.
Current subscribers to Xbox Game Pass with an annual code will not be affected by the new prices until they renew their subscription. This gives existing subscribers some time to adjust to the upcoming changes.
While most markets will experience an increase in Xbox Game Pass prices, some Game Pass console prices will remain unchanged in countries including Norway, Chile, Denmark, Switzerland, and Saudi Arabia.
This decision by Xbox reflects the ever-changing landscape of the gaming industry. As competition intensifies, companies like Xbox and Sony consistently evaluate their pricing strategies to stay competitive and provide the best value to their customers.
“Exciting news for Xbox gamers! The new Xbox Series X price adjustments and Xbox Game Pass subscription changes are a great move by Microsoft. Lowering the price tag on the Series X and offering more value with Game Pass will surely attract a larger audience and enhance the gaming experience. Looking forward to exploring the next-gen world with these new offerings!”
“The Xbox Series X pricing modifications and revisions to the Xbox Game Pass subscription are game-changers for gamers. This demonstrates Microsoft’s commitment to providing accessible and affordable gaming experiences for all. Exciting times ahead!”