Xbox is out of stock!Players are anxious for Microsoft to ask Supermicro for help

Microsoft’s new-generation game consoles, Xbox Series X and Series S, have been in short supply since they were launched in November last year. So far, global retail channels have been out of stock. Not only players are anxious, but Microsoft is even more anxious. Recently, Xbox chip supplier AMD has been asked for help. , Hoping to get enough chips to speed up shipments.

Phil Spencer, senior vice president of Microsoft’s gaming division, and Larry Hryb, director of Xbox Live online game subscription services, said in an interview with Internet radio recently that Microsoft has asked Supermicro to help solve the problem of Xbox supply shortage. .

Spencer said: “I asked Supermicro CEO Su Zifeng on the phone last week, “How can I get more chips?” This is a question we have been discussing.” Supermicro is the Xbox Series X and Series S is a supplier of processor chips and graphics chips, but Spencer did not disclose how Supermicro will speed up chip supply.

Xbox official website shows that Xbox Series X and Series S are currently out of stock in all retail channels around the world, and Microsoft executives also revealed that the out-of-stock situation may continue into spring. Players who failed to grab the new products in the first time had to constantly check online when to replenish the goods in various channels, or to spend a lot of money on the second-hand trading platform.

The home office wave created by the epidemic last year spurred the demand for video games. Therefore, the outside world has long expected that Microsoft and Sony’s new-generation game consoles will be sold out at the end of last year. There are even rumors that the two companies deliberately created out-of-stock phenomena to stimulate the panic buying. To increase profitability.

But Spencer emphasized: “We have no reservations, and speed up the pace of production as much as possible, and all production lines are in a hurry.” He blamed the shortage of goods on “physical and engineering problems,” but did not further elaborate on the reasons.

Since the outbreak of the new crown epidemic last year, most of the global companies have faced the problems of blocked supply chains and short supply in the market, and the video game industry is no exception.

In the third quarter of last year, Microsoft’s revenue from Xbox content and services alone increased by 30% annually, which is a leaps and bounds compared to the zero growth in the same period the previous year. Supermicro, which supplies chips for PCs, game consoles, and data centers, has benefited. Its revenue in the third quarter of last year increased by 56% annually, setting a record high.