X hires Angela Zepeda as global marketing director – The Media Leader

Former Hyundai marketing executive Angela Zepeda has joined X (formerly Twitter) as global marketing director.

X CEO Linda Yaccarino announced the appointment, highlighting its importance in continuing the platform’s transformation process. Linda Yaccarino said Angela Zepeda “knows how to grow a global brand” and is “the perfect person to lead marketing for X as we accelerate our innovations.”

Angela Zepeda left Hyundai about two weeks after seeing her role shift from marketing director to creative director.

Since Elon Musk took control of Twitter at the end of 2022, the marketing team has suffered major cuts, including the departure of Leslie Berland, who was the chief marketing officer. Musk, who favors alternative marketing strategies, remains one of the most prominent figures on the platform, with 197 million followers on X.

Prior to her role at Hyundai, Angela Zepeda led the Innocean USA creative agency account for the automaker.