Wunderman Thompson Launches Second Round of Mortgage Campaign for PostFinance

editorial staff

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9. November 2023

In the first campaign flight, humorous headlines were used to tease that PostFinance offers the right mortgage for a wide range of personalities and needs (Werbewoche.ch reported). The second phase now builds on this with emotional stories.

The aim of the campaign is to further expand awareness so that potential customers think of PostFinance first when it comes to mortgages. In addition to the personal and solution-oriented advisory expertise, the attractive interest rates should also be visible in the communication.

The right solution for every need

In diverse, visually simple stories, Wunderman Thompson shows a wide variety of people who have made their dream of owning their own home possible – or will soon be able to do so with a mortgage from PostFinance: from the freedom-loving minimalist who doesn’t need much to feel good, to optimizers: from those who fill existing properties with new ideas to the motivated plan maker who wants a home with a lot of change.

The stories are close to normal everyday life and should still convey something special that sticks with people. To capture the right mix of authenticity and absurdity, the agency relied on director Tommi Berté. In his work he explores the perfect balance between genuine emotions and charming humor.

Building on the long spot, three further short spots can be seen on TV. A total of six different subjects are displayed on the appropriate online and social media channels individually for the respective target group.

In addition to mailings, advertisements and DOOH, the campaign also addresses potential mortgage customers in unusual places. For example, with clothes hanger advertising in the shirt cleaners or with bicycle advertising via Working Bicycle in various cities.

The campaign has been visible throughout Switzerland since the end of October.

Responsible at PostFinance: Gloria Mihaljevic (Marketing Managerin), Florian Grützner (Marketing Manager). Responsible at Wunderman Thompson: Franziska Saxer, Kira Vaterlaus, Sandro Tschuor (project management), Galina Helbling (strategy), Marika Magnuszewska, Julia Staub, Felicia Aepli, Samuel Wicki (creation), Kathrina Seiler, Kim Prinzing (production). Responsible for production: Rosas and Co Films AG. Nadia Rosasco (Producer), Tommi Berté (Director), Jan Mettler (Kamera), Alessandra Matté (Photographs). Responsible at Havas Media (offline media): Georges Bérard (Client Service Director), Claudia Gantenbein (Account Manager) Responsible at Webrepublic (online media): Selina Hauser (Projekt Manager), Vanessa Pinter (Account Manager), Julia Forster (Programmatic), Siu Lam (Social Media), Larissa Kobler, Nicola Muri (SEA).