Wunderman Thompson Launches New Mortgage Campaign for PostFinance

editorial staff

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7. September 2023

PostFinance also has an offer for home ownership and real estate and accompanies customers to the right mortgage. After all, anyone who wants to buy their own house or apartment in Switzerland faces many challenges. This also requires expertise, patience and nerves. Because buying real estate is like interest: the emotions go up and down.

Wunderman Thompson started right here and was able to convince in the pitch. Now there is a foretaste of the new mortgage campaign. The focus of this campaign round is on the first and most difficult steps at the very beginning. The message: PostFinance has attractive mortgage solutions for many specific needs and accompanies customers to their destination. It’s quite normal.

Headlines designed to suit the media should pick up the interested audience in different life situations. For example, trendsetters in the Agglo, commuters refueling, families in the Badi or searchers on Tinder. And because buying real estate isn’t always that easy, a bit of humor shouldn’t be missing either.

The aim of the campaign is to increase PostFinance’s presumption of competence in the area of ​​home ownership and real estate. First-time buyers and replacements should be addressed. Further implementations and new measures are planned for the autumn.

Responsible at PostFinance: Marco Chini (Head of Marketing Campaigning Financing & Bancassurance), Anna Tschaggelar, Gloria Mihaljevic (Campaign and Communications Manager). Responsible at Wunderman Thompson: Franziska Saxer, Kira Vaterlaus, Sandro Tschuor (project management), Marika Magnuszewska, Julia Staub, Michael Lüthy, Felicia Aepli, Samuel Wicki (creation), Kathrina Seiler (production). VResponsible at Havas Media (offline media): Georges Bérard (Client Service Director), Claudia Gantenbein (Account Manager). Responsible at Webrepublic (online media): Selina Hauser (Projekt Manager), Vanessa Pinter (Account Manager), Julia Forster (Programmatic), Céline Marechal (Social Media), Larissa Kobler, Nicola Muri (SEA).