WTM London 2024 announced that this year’s event will be the largest yet, with an expected growth of 7% and an expansion into new halls in ExCeL Londresreflecting the thriving international tourism sector.
The event will take place from November 5 to 7, and World Travel Market is expected to showcase around 4,000 exhibitors, including tourism bodies, hoteliers, transportation brands, technology services and world-class experiences. So far, it has been reported that there will be more than 80 new exhibitors confirmed for this global meeting.
There has been significant growth in the destination market, with a 9% increase in destination share. More than 135 National Tourism Organizations will be present, with a large number of regions and cities joining them. Africa is the event’s fastest growing region, thanks to proactive and diligent strategies implemented by nations like Morocco and Egypt in a post-pandemic world.
There has also been a significant increase in non-destination travel brands exhibiting at WTM London, with a 71% increase in exhibitor participation from companies aligned with the new “Experiences” area within the event. The show has seen a 22% growth in accommodation brands and a 16% increase in technology sector exhibitors.
First-time exhibitors include KOS Island, VIET EXPERIENCES TRAVEL, China Nimbus Travel, Nimax Theatres, Kuoni Tumlare, Jabal Omar Co, Latvia Travel, Grand Prix Grand Tours, Corendon Airlines, Barclaycard Payments, Riyadh Air, Regnum Hotels, Addison Lee y Stripe Payments.
Therefore, Juliette LosardoDirector of Exhibitors at WTM London, commented that, “2024 will be the best year yet for World Travel Market, with the largest group of exhibitors on record. “We are proud to have representation from destinations around the world and to continue to increase participation from private sector and non-destination organizations.”
“World Travel Market truly is the home of the world’s travel trade, and this gathering of more than 45,000 verified travel professionals represents the most influential meeting point on the travel and tourism calendar,” he said.
He explained that “this year, WTM 2024 is preparing to deliver the busiest and most inspiring three days possible in the tourism sector. It’s a place to learn, network and do business – a place to make sure you’re prepared for the year ahead.
“With the event quickly approaching, I encourage visitors to book their tickets soon as they are filling up quickly!” he said.
