The world of professional wrestling is constantly changing and evolving, with new promotions and events popping up all the time. In recent years, the emergence of All Elite Wrestling (AEW) has shaken up the industry, providing fans with a fresh alternative to WWE programming. One promotion that has been keeping a close eye on these developments is NXT, the developmental brand owned by WWE. As AEW prepares to host their highly-anticipated Double Or Nothing event, NXT is also gearing up for their own NXT Battleground show. Recently, wrestling legend Shawn Michaels shared his thoughts on the upcoming battle between these two events.
Shawn Michaels, the Senior Vice President of Talent Development Creative, recently spoke about WWE NXT’s upcoming premium live event, Battleground, and its scheduling conflict with AEW’s Double or Nothing pay-per-view. Battleground is set to take place in Lowell, Massachusetts, on Sunday, May 28th, and will air at the same time as AEW’s highly anticipated event. Michaels denies any intention to counter AEW and claims that the holiday weekend was the most convenient time to hold the event.
Historically, WWE has done well with holiday events, and Michaels asserts that this is the primary reason behind scheduling Battleground for Memorial Day weekend. He also notes that the show will be live on Peacock, making it essentially a free event for viewers. Michaels further explains that WWE is looking to expand outside of the Performance Center again, which is why they opted to hold Battleground in Lowell.
While there are undoubtedly fans who will be torn between watching Battleground or Double or Nothing, Michaels emphasizes that it was not WWE’s intention to schedule the event to compete with AEW. He relays that WWE also has another event, King and Queen of the Ring PLE, scheduled for the same weekend in Saudi Arabia. Before Battleground goes up against AEW, however, fans can look forward to Stand and Deliver, NXT’s biggest event of the year featuring a massive title match between Bron Breakker and Carmelo Hayes.
Michaels’ comments shed some light on WWE’s strategy behind the scheduling of Battleground and their recent push to expand beyond the Performance Center. It also highlights the competition between WWE and AEW and the importance of timing when it comes to scheduling these live events. As for fans, they will have to choose which event to watch or find a way to catch both simultaneously.
In the world of professional wrestling, competition is always fierce, and the upcoming showdown between NXT Battleground and AEW Double or Nothing is no exception. Shawn Michaels’ insights into the matter shed light on the complexities of putting on a successful event and the importance of staying true to oneself as a wrestler. As fans eagerly await the outcome of this exciting encounter, it’s clear that the passion and dedication of those involved in the industry continue to shape the future of wrestling for generations to come.
