Augmented Reality is Snapchat’s recipe for success, which WPP now also wants to use for its customers
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Under the name “The AR Lab”, WPP and Snap Inc, the camera company behind Snapchat, are entering into a partnership from which brands, especially in e-commerce, are to benefit. The two players want to help companies use augmented reality (AR) to build and deliver immersive experiences for consumers.
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