The competition in the streaming world is getting bigger and bigger and the users need to be kept all it takes. Even if it is necessary to target traditional television, the one in which it was necessary to swallow advertisements …
It seems that traditional subscriptions no longer give life, with Netflix in losses and HBO Max launches new, cheaper subscription, with ads.
His name is HBO Max with ads (HBO Max with commercials) and premieres in the United States in June At the price of $ 9.99 per month. That’s $ 5 less than the standard ad-free subscription, which costs $ 14.99 per month.
Warner explains in the press release that the ad system is the lightest in the streaming world, and also hints that it will be. personalized ads depending on the series and movies that the user is watching on the platform.
Customers who sign up for it new subscription with HBO Max ads They will have access to all the contents of the catalog, with one exception.
This cheapest subscription will not allow you to see movies released at the same time on HBO Max and in theaters, during the first month that the exclusivity lasts. They will be able to see them later when it is replenished on the platform.
Otherwise, they will have access to the same series and movie content as everyone else.
In the same press release, HBO also clarified that This subscription with announcements will not reach other countries at this time. He says HBO Max will be released in 39 countries in Latin America and the Caribbean in June, and will arrive in Spain, Portugal, Central Europe and the Nordic countries, “later this year.”
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HBO Max recently released some high profile content like Zack Snyder’s Justice League movie, and in a few days we can see the long-awaited reunion of friends.
HBO Max It was the first one, but something tells us that other platforms are going to adopt the same concept: cheaper subscriptions, with announcements. Does the idea sound interesting to you? Would you pay 5 euros less per month, in exchange for ads?
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