Unlike Beyoncé and Rihanna, Demi Moore did not have a strict direction around the photo. On the contrary. It was a prompting of the moment. Iconic photographer Annie Leibovitz took photos of a pregnant Moore, originally in a form-fitting dress, for Vanity Fair.
Leibovitz took a few private snapshots in between. Emphasis on private for Moore and Willis. However, Vanity editor-in-chief Tina Brown also saw the less obscure photos and was determined: she quickly asked Moore to make a cover photo of it.
That cover caused a stir in the 90s. Some dealers didn’t want to call the edition “indecent” on the shelves. But the curious reader thought otherwise: the magazine was sold no less than 1.2 million times. Moore and Willis were also at the time hot in Hollywood: she with the film classic “Ghost”, he with the series “Moonlighting”.
“It liberated women from maternity clothes,” Brown explains her decision at the time. “Since then, everyone wants to have their own Demi Moore cover.”
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