Would 990,000 won win? Sales volume is likely to increase by 8 from the previous work

Samsung’Galaxy S21′ estimated image/photo = Roland Quandt Twitter

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It is predicted that the sales volume of Samsung Electronics’ Galaxy S21 series, which is about to be released, will increase slightly compared to the previous work, Galaxy S20.

According to the market research firm Counterpoint Research on the 14th, it is estimated that about 28 million units of the Galaxy S21 will be sold by the end of this year after launching at the end of this month. Compared to the previous work (26 million units), the sales volume increased by about 7-8%.

Regarding the prospect of sales growth, Counterpoint Research Researcher Lim Su-jeong explained, “It is because Samsung Electronics releases the Galaxy S21 more than a month earlier than usual, and Huawei’s gap due to US sanctions was positive.”

However, he added, “It is difficult to expect a large increase due to the saturation of the premium smartphone market and the extended replacement cycle.”

In fact, Samsung Electronics threw the number of matches to expand sales of the Galaxy S21. The entry (entry) price was set below 1 million won, the cheapest among 5G flagships in Korea, and the launch schedule was also advanced by about a month from the previous year.

According to the telecommunications industry, Samsung Electronics lowered the factory price of the Galaxy S21 series △Galaxy S21 999,900 won △Galaxy S21 Plus 1199,000 won △Galaxy S21 Ultra (256G) 1.452,000 won △Galaxy S21 Ultra (512G) 1,599,000 won It was said that it was decided.

This is a significant reduction in the price of about 250,000 won compared to the previous work. It was also three years after the Galaxy S9 that Samsung Electronics released a flagship in the’double digit’ price range.

It is reported that Samsung Electronics has downgraded some of the specifications and materials for basic and plus models, excluding chargers and wired earphones for this Galaxy S21 component to cut the factory price.

Instead, it gave strength to the top model, the Ultra model. It is the first in the Galaxy S series to support the S Pen, and has excellent specifications such as a 180 megapixel main camera and a 10x zoom telephoto camera. In addition to this, 12GB or more of RAM was applied along with the WQHD+ edge display.

The new product release and release schedule was also accelerated. Samsung Electronics plans to unveil the Galaxy S21 on the 15th, launch it globally on the 29th, and digest all schedules within this month. Samsung Electronics has usually taken the route of’release in February and release in March’ of the new’Galaxy S’.

The industry is interpreting that the reason Samsung Electronics has thrown the game is to prevent the soloist of Apple’s first 5G communication (5G) smartphone’iPhone 12 5G’.

In fact, Apple’s iPhone 12 last year surpassed the number of 5G smartphones sold by Samsung Electronics for a year just two months after its launch. According to market research firm Strategy Analytics (SA), Samsung Electronics shipped 41 million units in the 5G smartphone market last year, ranking 3rd with 15.1% of market share, and Apple, which shipped 52.3 million units, ranking 2nd.

Seongsu Bae, reporter of Hankyung.com [email protected]

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