Oprah, Jay-Z and Natalie Portman, they all love Oatly’s oat milk. Not just to drink, but also to invest. The value of the Swedish company has increased fivefold to USD 10 billion in a year and the IPO also seems to be a success: the share was up 30 percent higher yesterday. And all this thanks to good campaigns and a recipe that makes the cow superfluous.
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“It’s like milk, but made for humans.” With that slogan, the Swedish oat milk company Oatly has become a global player in the dairy industry in recent years. The Oatly products, which range from …
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