“Cancer doesn’t warn” was the concept of the digital action created by VCCP Spain, which communicates the importance of detecting breast cancer early.
On the occasion of World Cancer Day, the retailer of technology products words launched on October 19 a digital action created by VCCP Spain with the aim of making women aware of the importance of early detection of breast cancer.
Under the concept “Cancer does not warn”, the action consisted of hiding real mammograms with cancer diagnoses among the feminine beauty products in the Worten marketplace, as well as among the stories on social networks of this same brand.
In this way, when a woman did a search for intimate beauty products, unexpectedly, a mammogram appeared among the products with the message: “Yes, you have seen well, cancer does not warn. A timely review can save lives. Get a mammogram.”
“From Worten this was our small contribution to World Breast Cancer Day, it is always a pride to be able to use our platforms to join causes like this”, Rosa Maria Mendez, Brand Manager de words.
For Beto Nahmad, Executive Creative Director of VCCP Spain: «It is a pleasure to communicate with social awareness and above all with brands with which we have been working for years».
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