Wongkamol, a jewelry cleaning product made by Thai people, uses the Customer Experience strategy through fairs to attract both domestic and international customers. Push sales growth continuously
Miss Chonlakorn Detsuwankamon, Marketing Director of Wongkamon (Thailand) Co., Ltd., said that we are considered a manufacturer of jewelry cleaning products under the brand WKM. If we go back to 1982, our father and mother imported steelware cleaning products. Stainless steel from abroad is the first company in Thailand. and has marketed it until it is widely known But not for long, the big ones The world class has entered this market. causing father to withdraw Because they don’t want to wage a price war with the big market players.
This is because Father has an understanding of various chemicals. Later, there was research and development of products, including Cleaon, a product for eliminating burn stains on the front of irons, or Cleaon, to solve the problem of stubborn burn stains caused by ironing clothes in 1984 and in 1985, products for cleaning computers and appliances. Office Touche Clean or Touche Klean combines liquid and multi-purpose cleaning cream to be born.
For the important turning point, we turned to making products for cleaning jewelry or jewelry because my father knew many people who make jewelry. It is said in the same voice that the country still does not have a solution for cleaning jewelry. And I want my father to help me invent and produce it for sale in the country.
Since then, Wongkamon has developed jewelry cleaning products. Whether it’s a silver cleaning solution, SilverBlue, that can solve the problem of changing the color of silverware. or dullness (Tarnish) effectively
Including considering the safety of users Wongkamon therefore has increased products to meet the needs of various customer groups. Whether it is a domestic customer or abroad Including customers who have jewelry stores as follows:
Anti-Tarnish: An innovation to protect silver from reactions with oxygen (oxidation), which will be the main ingredient in Wongkamon’s silver cleaning products. It protects the silver from reacting with oxygen causing it to turn dark. Thus making the silver shine longer.
Silver Polishing Cream: Cleaning cream for large silverware such as cutlery and home decorations. and large pieces of silver jewelry
Silver Instant Dip : Product for cleaning small silver jewelry such as earrings, necklaces, bracelets, rings and other jewelry.
Silver & Gold Polishing Cloth : Silver Blue jewelry cleaning cloth for cleaning silver and gold jewelry. That can be used to wipe immediately, convenient, and able to remove dull stains. As well as protecting the jewelry to keep it shiny for a long time.
Ms. Chonlakorn continued that for competition in the jewelry cleaning product market, the big players At the global level, it already exists. which we are just a small company Funds for promoting products are limited. We have therefore turned to using the same strategy that father used to use, which is to create a good experience for customers or Customer Experience by allowing customers to try our products. During that time, we observed various behaviors. of customers in each country Including communication between each other for further development. or improve products to better meet customer needs
“It can be said that the brand WKM or Wongkamon grew from having booths at various fairs both domestically and abroad. The most important thing is to learn what consumers want. Where should we develop the next product in order to meet the needs of customers as much as possible? Importantly, it must be safe. and its use must not be difficult.”
Currently, products under the WKM brand are available through distributors in countries such as Belgium, China, Japan, Korea, Vietnam, Malaysia, India, Indonesia and South Africa. Including, we also produce OEM for leading jewelry brands in Thailand. and abroad such as England, America, Italy, Australia and Finland.
For the Jewelery & Gem ASEAN Bangkok 2024 or JGAB 2024 fair that will take place between 1-4 May 2024 at the Queen Sirikit National Convention Center. The latest fair that we will attend We also brought WKM products to the booth. We are confident that we will receive a good response from customers both domestically. and abroad The most important thing is to create a Customer Experience for customers who love jewelry. and various accessories as well
2024-04-14 08:00:00
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