Sports marketer Chris Woerts sees something in the proposal from Eleven Sports, the rights holder of the Belgian Jupiler Pro League. The broadcaster wants to spread all league matches over the football weekend, without any overlap between the matches.
If this model were also applied to the Eredivisie, games would be played on Friday and Monday nights and the duels on Saturday and Sunday would not be scheduled at the same time. Woerts sees something in it. “For the time being no supporters may come to the stadiums. If the KNVB would also find this plan interesting, this is the ideal time to try it, to see if it works. It would be a very interesting project for many parties.” , he informs Algemeen Dagblad.
Woerts thinks that this schedule can be especially attractive for the smaller clubs, especially commercially. “You always see that when Ajax, PSV, Feyenoord or FC Twente play, that the other match at that time attracts few viewers,” he argues. “So it would be very good for the smaller clubs. Especially the commercial value will get a boost. Among other things, shirt sponsors will be much better visible.”
Whether it will actually happen is a second matter. “The resistance of the mayor, police chief and prosecutor – in other words: the local triangle – will be great. Especially if a match should be played on Monday evening,” expects Woerts, who thinks the fans are not standing either. to jump. “That’s why I don’t see this intrigued in the Netherlands anytime soon.”
–
