From Facebook to Instagram, from YouTube to Puls4, from ServusTV to newspapers across the country – the clip of the events industry of the Carinthian Chamber of Commerce, known as the “Mattress Video”, has caused a sensation in recent days. “No show is a no-go for us and that’s why we initiated this video shoot to draw attention to the massive uncertainty in the event industry,” explains Hannes Dopler, spokesman for the WK advisory board for the event technology, event agency, catering, infrastructure, Concert promoter, decoration, location, fireworks technology, club concerts and wedding planning, the background.
Video goes viral on Facebook
The video was used to attract attention to the needs of the entrepreneurs: a sensational 800,000 people were welcomed Facebook achieved, 20,000 people responded, commented on and shared the post. Generated on YouTube the video almost 4,500 calls and on Instagram it was clicked over 3,000 times. “The distribution of the video happened organically, which means we didn’t invest a cent in the application,” said Markus Polka, Managing Director of the WK Advisory Board, happily about the success. TV stations as well as online and print media also took up the topic. Puls4 made a contribution on breakfast television, ORF Carinthia and KT1 broadcast reports ServusTV sends something to it this week and the print media Small newspaper, Kronen newspaper, today as well as the online platforms Click Carinthia and 5 minutes wrote about it.
“The ban on events, the lockdowns and the lack of prospects made and still are difficult to create for the entire industry. With this video campaign we wanted to draw attention to it once more and are convinced that an additional visual stimulus triggers more than conversations, ”says Dopler. A bit of planning security returned with the planned opening steps from May 19, but for the industry spokesman the previously published easing does not go far enough: “From the wedding to the concert, from the theater performance to the Ironman – the Carinthian world of events is so diverse and so much is still unclear. “
Wedding parties only allowed from July
The area of weddings in particular is Dopler’s stomach: “According to the current state of knowledge, wedding parties are only allowed to eat and drink together from July 1st after the ceremony. We request that this date be adjusted and that wedding celebrations can be possible from mid-May. In addition, a corona-free bladder must be permitted for this type of event. ”By this, the event professional means that the closed society and all employees have a 24-hour corona test, a vaccination or an antibody test (keyword Green Pass) and so without masks and celebrate without curfew. “This is not a problem with responsible behavior and the appropriate security concept. With tests and vaccinations, we now have options to enable our guests to have a carefree wedding. Now all you need is the official commitment, ”suggests Hannes Dopler.
The Carinthian Chamber of Commerce is setting a good example on May 27 and is organizing the first event after a long period of abstinence. “This year’s apprentice gala, at which the ‘Apprentice of the year 2020’ will be chosen, will take place as a presence event in the Postgarage. Of course, distance rules, FFP2 mask requirements and other hygiene rules apply, but we would like to start our events again, ”explains Markus Polka, who is also marketing director at the Chamber of Commerce. An important sign for Dopler: “The event industry and all its suppliers are delighted that the event season can begin. But we also know that there won’t be so much going on this year. This means that the companies continue to have to accept severe losses in sales and we are once again dependent on financial aid. We are therefore calling for the fixed cost subsidy and hardship fund to be extended until at least the end of December 2021! “
Inquiries
Chamber of Commerce Carinthia
Marketing and strategy
Mag. Markus Polka
T 05 90 90 4-271
E [email protected]
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