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K-Beauty exclusive TikTok Shop live commerce studio opened by Wityu. Photo provided by Wityu
short-form specialist company witU has established the first K-beauty dedicated TikTok Shop live commerce studio targeting the global market in Korea and is hiring a large number of K-beauty show hosts to conduct overseas live commerce at the dedicated studio. The day was revealed.
WitU, a short-form company specializing in short-form e-commerce and advertising marketing on TikTok, Instagram, and YouTube channels, has surpassed 100 billion won in cumulative sales within 5 years of its establishment. WitU, which has recently established subsidiaries in the U.S. and Hong Kong and is focusing on the global market, expects the demand for live commerce to grow in the global K-beauty market, which has grown to 10 trillion won, and opened Korea’s first K-beauty dedicated TikTok shop live commerce studio in Gangnam. .
The studio dedicated to Wityou Live Commerce is fully equipped for simultaneous production and transmission of live broadcasts on 10 channels. Currently, we are focusing on K-beauty broadcasting for customers in the United States and Southeast Asia, where demand for K-beauty is rapidly increasing, but we plan to broadcast 24 hours a day to the entire world in the future.
Wityou is also hiring a large number of K-beauty show hosts who will broadcast from this live commerce studio. The maximum number of employees is 20. WitU Live Commerce Show Host will play the role of directly promoting and selling domestic famous cosmetics to overseas customers through the TikTok Shop channel operated by WitU. There are no restrictions on education, experience, age, or nationality, but since it targets customers from the United States and Southeast Asia, you must have no problems speaking English to apply. Preference is given to applicants who have experience with TikTok and TikTok Shop, and who are interested in cosmetics. The employment type is a full-time job with the possibility of becoming a full-time employee after a 3 to 6-month freelance contract.
New employees can receive free training provided by WitU, a team of industry-leading short-form economy experts. It also provides an opportunity to grow into a global K-beauty show host in the rapidly growing short-form e-commerce market. More detailed recruitment information can be found on the Wityou website.
Jaeseung Cha, CEO of WitU, said, “WitU, which has grown into Korea’s No. 1 short-form specialist company, has opened a live commerce studio dedicated to K-beauty in response to the explosive increase in demand for short-form e-commerce and K-beauty.” He added, “Expert short-form marketing technology. “We are looking for passionate applicants who can grow together as a global K-beauty show host with WitU, which has the know-how and know-how,” he said.
In real-time, ask questions, and even participate in live demonstrations. It’s like shopping in a store but with the added advantage of immediate interaction with hosts and influencers. This setup allows customers to get a better sense of how products work before they decide to buy, which is incredibly beneficial.
Here’s an interview with two guests about the opening of the first K-Beauty dedicated TikTok Shop live commerce studio by Wityu:
Guest 1: Jane Smith, a K-Beauty enthusiast and content creator based in the United States
Guest 2: Jake Lee, the Head of Global Partnerships at Wityu
Host: Good day to both of you! Thank you for joining us today. Let’s start by discussing the significance of this new K-Beauty exclusive TikTok Shop live commerce studio in the global market. Jane, as a K-Beauty enthusiast, how do you think this development will impact your shopping experience?
Jane: Well, as someone who regularly shops for K-Beauty products abroad, I’m really excited about this new live commerce studio. It’s a fantastic way to bridge the gap between the Korean market and consumers like myself who are outside of Korea. Having a dedicated platform for live commerce makes it so much easier to learn about new products and even try them out before purchasing. It’s also a great way to connect with other K-Beauty fans from around the world.
Host: Absolutely! Jake, from Wityu’s perspective, what led to the decision to open a K-Beauty exclusive live commerce studio? And how do you think it will benefit both consumers and brands?
Jake: Thank you for having me! We saw a huge opportunity in the global K-Beauty market, which is currently valued at over $10 trillion. By establishing a dedicated live commerce studio, we aim to provide a unique shopping experience for consumers while also helping brands reach a larger audience. As more and more people turn to social media for their beauty needs, we believe live commerce is the future of e-commerce. It allows for a more interactive and engaging shopping experience, fostering greater trust and connection between brands and consumers.
Host: That makes sense. Can you tell us more about the studio itself? How will it operate and what can customers expect?
Jane: Sure! The live commerce studio is located in Gangnam, Seoul, and it’s fully equipped to simulate a real-life shopping experience. Customers can see products being used
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