Apple is entering the era of generative artificial intelligence. On Monday, October 9, the Apple group unveiled the iPhone 16, whose Pro versions, the most expensive, are enriched with new AI features, already detailed in June during the WWDC conference and called Apple Intelligence. To take advantage of it, you will therefore have to pay at least 1,229 euros.
Another condition to be met: you will have to configure your phone in English and have an American account on the App Store. Initially, Apple Intelligence is only available in the United States. The official launch in Europe is uncertain, officially because of the European Digital Markets Act, the new regulation aimed at strengthening competition in the digital sector.
According to Bloomberg, only some of the AI features will be available when the new iPhones are released. ChatGPT integration into Siri has been pushed back to the end of the year. As have photo editing and image creation options. Apple, however, remains very discreet on the subject.
Faster chip
On the hardware side, the new iPhones take up the design of the iPhone 15. The screen diagonal increases slightly on the Pro versions, with thinner borders. A new physical button to control the camera also appears. The camera remains identical, with a 48 MP main module. This is associated with a 12 MP ultra-wide-angle sensor for the classic versions. And with a 48 MP ultra-wide-angle sensor and a 12 MP telephoto lens for the Pro versions. Under the hood, the iPhone will run on the new A18 and A18 Pro chips that Apple promises to be faster and more efficient than the previous ones.
The four new models will be available for pre-order starting Friday. The base version will range in price from 969 to 1,349 euros, the Plus version from 1,119 to 1,499 euros, the Pro model from 1,229 to 1,859 euros and the Pro Max version from 1,479 to 1,979 euros. Marketing will begin on September 20.
A new watch
Apple also took advantage of the event to present a new Apple Watch. For its tenth anniversary, the watch has a modernized design and a larger screen. It will also be sold from September 20th starting at 449 euros for the aluminum models and from 799 euros for the titanium versions.
Latest announcement: new AirPods headphones and a new premium AirPods Max headset. Also launching on September 20. You will have to spend 149 euros for the headphones or 199 euros for the version equipped with active noise reduction. The headset will be sold at 579 euros.
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