At the beginning of the new year, three new Zweälerland print products and Zweälersteig films were released.
(BZ). Right on time at the beginning of the new year, the latest marketing products were completed in the Zweälerland (ZTL) tourism company: the new adventure and leisure guide “Auszeit”, the Zweälersteig image flyer, an information brochure in French and a short image Film about the five Zweälersteig stages.
Any commercial overnight accommodation such as hotels, inns, holiday apartments, campsites or leisure homes may not offer tourist overnight stays until the end of January due to the corona pandemic. Nonetheless, ZTL managing director Ulrike Weiß is confident for the new year: “Even if the end of the restrictions caused by the corona pandemic is currently not in sight, it is important that we stay on the ball, remind ourselves and awaken longings, because dreaming is still allowed in addition to all the restrictions. ” The new print products and image films should tie in there.
In the “time out” you can find inspiring stories, articles, backgrounds and photos from the “land of the two valleys”. It was also important to present local personalities in texts and pictures in order to give the guest an authentic view of the holiday region. Due to the pandemic, the tourism company has to forego the annual event to present the new edition. “We are very happy that many protagonists have supported us in the creation again. Without them such a project would not be possible.” Weiß is just as happy that the ZTL team did a good job here again.
At the same time as “Auszeit”, an information flyer in French and the fifth edition of the Zweälersteig image flyer were published. Having content in the form of moving images has become essential in the digital age. After the Zweälersteig was named “Germany’s most beautiful hiking trail” in 2019, a short image film with local models has now been made for each of the five stages.
As there are no tourist trade fairs for the time being this year, the team of the tourism company decided on a direct mailing to various households and a coupon advertisement in the special supplement “Germany’s most beautiful travel destinations”, which appeared in two nationwide Sunday newspapers at the end of December 2020 . Interested parties can request the new brochures free of charge. In this way, the guest can be inspired even before his trip. The new advertising products are also intended for interested locals who are proud of their region and are known to be the best multipliers.
The “time out” can be downloaded from: https://www.zweitaelerland.de/Media/Prospekte You can order by email or telephone at: [email protected] or Tel. 07685/19433. The image films are under the link (https://www.zweitaelerland.de or available on the Zweälerland Tourismus Youtube channel. “Auszeit” and the image films were subsidized by the Southern Black Forest Nature Park.
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