Tribunnews.com journalist Namira Yunia Lestanti
TRIBUNNEWS.COM, CALIFORNIA – Intel announce a new turn by stopping chip serious Pentium and Celeron. Instead, this microprocessor manufacturer will change its product name to Processor Intel.
This rebranding alias name change will be done to replace the branding processor on a notebook or laptop to be produced in 2023. That’s it Intel to make it easier for companies to offer products to consumers.
“The new Intel Processor brand will help with our offering so users can focus on choosing the right processor for their needs,” said Josh Newman, Intel’s interim vice president and interim general manager of mobile client platforms.
Read also: Intel will launch Wi-Fi-7 technology with speeds above 5 Gbps in 2024
In addition, rebranding was carried out to simplify the product chip released Intelthis way the company can focus on the release processor adapted to the needs of the market, especially of the middle and lower class.
Introduced from 1993 ago, chip middle class ie Pentium he is now nearly 30 years old. While its twin processor Celeron is used Intel how processor low-end or entry-level products since 1998.
Sold at an affordable price it makes both chip done Intel This is often used in a number of budget laptops.
But lately Pentium and Celeron have built a negative perception. Where Chromebook and laptop makers often complain about the latter performance chip artificial Intel because it is considered less able to adapt to market developments and needs.
This is why Intel wants to renew the brand by changing its range of entry-level processors, in order to raise the standards of PCs and notebooks that have been determined by the market.
Read also: Intel reveals the specifications of the new Arc series graphics card
Quoting from The Verge, the rebranding will begin Intel in the next weeks. Just before Intel to introduce processor 13th generation computer with the company’s flagship 6GHz network this week.
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