Twitter owner Elon Musk said Wednesday that the social network is currently “nearly breaking even” as most of its advertisers are “back”, the agency reports. Reuters.
This statement was made in an interview with the BBC, which was broadcast live on Twitter Spaces. This performance Musk attracted more than 3 million listeners.
Twitter has been hit by an advertiser exodus since it was acquired by Musk in October 2022 for $44 billion. According to Musk, this was due to the cyclical nature of advertising spending, some of which was “political”.
Elon Musk said that Twitter currently has about 1,500 employees, which is almost five times less than it was before he acquired the company.