winter sales are open

Shop with a mask, disinfect your hands with gel, respect the welcome gauges in stores and now 6 p.m. curfew … Humans adapt to everything and it is in this anxiety-provoking context which has finally become extremely banal that the winter sales open on January 20. The bargains are scheduled to last until February 16 and this applies to both France and Luxembourg.

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Other dress codes

Traders see in this period the opportunity to save the winter season, which was not the most fun. The clothing sector is certainly the one that expects the most from this parenthesis: stocks are at their highest due to sales which were not made for a whole range of reasons. The generalization of teleworking and the second confinement have worked against pleasure shopping. The fashion addicts contented themselves with digging into their dressing room, which is largely stocked with regard to our daily uses …

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Also, to liquidate the shelves, the brands use a particularly shouting argument this year: the discounts that reach almost everywhere 70% from the first day. Honestly, to buy something at full price right now, you have to do it on purpose. Whether they are the self-employed in the city center or the franchisees in the periphery, the entry balances start at -50%, not below.

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Thoughtful purchases

The next question will be whether these arguments will work and push consumers to use bank cards. It is in any case a shy Wednesday that punctuated commercial life in the Thionville area. In the car parks of shopping centers, the fact that there are many places available in the middle of the afternoon is a clear indicator. “The context is not conducive to window shopping; customers seem to be more oriented towards thoughtful purchases. Some will also take advantage of the Sunday openings to get around, ”observes a seller of household appliances from Linkling.

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