[ 매드타임스 최영호 기자] Prince Loyd Besorio of the Philippines at the ‘Seoul City Branding Asia Young Creators’ Award (AYCA)’ held by the AdAsia 2023 Seoul Organizing Committee (Chairman Nakhoe Kim) under the theme of Seoul’s new slogan. ) and Tiondo Glenn’s “Don’t go to Seoul” won the grand prize of honor. The grand prize work is because when you go to Seoul, you fall in love with the charm of Seoul and only think about Seoul. It received high praise for its paradoxical content: “Don’t go to.”
AYCA, a special event held to commemorate AdAsia 2023 Seoul, featured over 100 works from over 20 countries. After a rigorous preliminary round, a total of 12 teams from 8 countries advanced to the finals, and the final PT was held during AdAsia on the 26th. As a result, 1 Grand Prize team, 1 Gold Prize team, 2 Silver Prize teams, 3 Bronze Prize teams, and 4 Finalist teams each received awards. In particular, the target team will work as interns at The SMC Group. The judges for the final round were D&AD CEO Joe Jackson, Barbarian CEO Stephen Omi, Nirote Chawiwannikon GershCloud Head of Talent, The SMC Group CEO Kim Yong-tae, Interbreed CCO Kim Hong-tak, and Ji Jun-hyung, professor at Kookmin University.
The following are the winners.
Target : Philippines, Besorio Prince Loyd and Tiondo Glenn’s “Don’t Go to Seoul” (※ PT was held via video as unable to attend via video due to visa issue)
Gold Award : Indonesia, ‘Introducing Our Soul in Seoul’ by Marcellina Kurniawan and Anastasia Kurniawan
Silver Award
Kyrgyzstan, Kulamkadyrova Ainazik and Akylai Temirkanova’s ‘Soul in Seoul: Embracing Life’s Moments’ Uzbekistan, Bechanova Aziza and Kamolova Khilola’s ‘ ‘How Our Souls Found Harmony in Seoul’
frostbite
India, Nikita Shekhawat and Twinkle Shekhawat’s ‘SEOUL CALLS YOUR SOUL’ Philippines, Manalo Monday Audri’s ‘Connected Seoul, Connecting Souls’ Pakistan, Majid Mushtak Mushtaq and Zeba Mushtaq’s ‘To Me Seoul Is… …’
finalist
Turkye, Uygun Seyma Esma’s ‘Seoul with K-food’ India, Mitali Choudhary and Kukreja Kishen Indrankumar’s ‘Serendipity’ Vietnam, Quang ‘Seoul, a city I miss’ by Quang Khanh Trang Do, Indonesia, ‘My Soulful Moments in Seoul’ by Alfian Fajri Nasrulloh and Rera Haiefinah
Meanwhile, AYCA winners visited Cheil Worldwide and The SM Group and broadened their understanding of the Korean advertising industry.
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2023-10-28 03:43:00
