Two Belgians launch a white-pink-red trilogy, a nod to the coronavirus.
The confinement also stimulated creativity among some Belgians. This is the case of Dylan Gül and Gérard Lambert, already partners in a hair salon and never hesitant when it comes to embarking on a new adventure. “There was a lot of talk about chloroquine and its therapeutic properties for treating patients with coronavirus.”
The confinement will finally pass quickly enough for the two men, exchanging daily by telephone and videoconference to advance the project. “We started from scratch and it’s pretty fantastic to think that we managed to set up such a project when the economy was practically at a standstill.”
We had to create the brand, the logo, the communication and, of course, find the wine. “We headed for a Catalan wine, a denomination of Catalunya origin. We do not pretend to put a grand cru on the market, but a typically festive wine, which makes us smile by its label and its appellation. It is a bottle that you can drink as an aperitif, with friends, around a barbecue. A wink, which we find on the label flanked by a masked smiley. “
The first bottles will be marketed in a Spar store and a Louis Delhaize store, in certain restaurants, including L’Accent Catalan, which will officially open the first bottle. “And we will also sell it in a totally atypical place, ourhe hair salon… “
Delivery will also be possible via the Internet, at a price of € 39 for 6 bottles, delivery costs included.
Info and orders: www.clos-roquine.com
–
