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#WineTech 5 start-ups that are disrupting wine marketing

Cuvée Privée: adopt your vines!

Start-up co-founded by three women passionate about wine, Private Cuvée offers a system for adopting French vines: “The idea came when we were participating in the wine club of our business school: we wanted to connect winegrowers and wine lovers beyond the information on the bottles”, entrusts Morgane Suquet, one of the co-founders.

Each person can thus adopt a set of six vines on an estate for a period of one to three years, which will be numbered and awarded in his name. A first bottle is sent to discover the wine as well as an invitation for two people to come to the estate. Each month thereafter, he receives a newsletter and soon a paper gazette which informs him about the winegrower’s news: what were the weather conditions, where are we in the stages of work in the vineyard, etc. At the end of the year, a second shipment allows you to taste six personalized bottles (first name and last name) of the current vintage to compare and above all understand how the facts that were followed could have impacted the taste of the wine.

Rate : from 155 € / year.
Site :
www.cuvee-privee.com/fr

To remember :

> 25 partner wineries in France.
> 10,000 wine lovers have already adopted a set of 6 vines.
> A selection of cuvées in association with Bernard Neveu, head of the sommellerie du Bristol (Paris).

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