The appointment with the future of the wine sector is next 10 November in Logroño, in the third edition of the forum Land of wine, which will talk about wine tourism, packaging, sustainability, price, brand value and profitability of the wine sector. But, above all, we will talk about “adding, sharing experiences, proposals and establishing strategies that contribute to the reactivation of the business, also laying the foundations for the future growth of the sector”, as explained by the president of Rioja marketing clubJuan Angelo Zubeldia.
With the celebration of this third edition, for which the presence of all the speakers, impossible in previous editions due to the pandemic, is recovered, the goal is to continue to open spaces for reflection and analyze the dominant needs and trends with a vision multidisciplinary in the areas of marketing and consumption, wine tourism and sustainability; search for new opportunities and detection of changes in the business model. All are topics of great interest that will allow those interested to face future challenges by participating in person or away online.
And for this, what could be better than using the collaboration of professional experts from 8 countries from Spain, France, Italy, Monaco, USA, Portugal, Mexico and Argentina. Emilio Rojo, founder of the Emilio Rojo winery; Pedro Ruiz, CEO of Alma de Carraovejas; Carlos Moro, founder of Bodegas Familiares Matarromera or Ana Amitrano of Bodega Familia Zuccardi, are some of the names who during this conference will reveal the secrets of the great wineries of the world, sharing their experience in management and their successful actions in marketing, marketing , strategy and wine tourism.
And, as a big news, this year the Wine Land Award (Wine Land Awards) is born, with which we intend to refer and correspond to the commitment and dedication of all those professionals and people in the world of wine with a great ability to innovation and the vision of the future, making visible the person and his work that acts as a stimulus for others, basically the new generations.
Wine Land Award 2022
This is why for this first edition the WineLand2022 Award went to Michel Rolland, an international reference in the world of wine, oenologist and cellar consultant who has worked with winemakers from 13 countries and influenced many aspects of the French and world wine sector.
Rolland, in addition to receiving this award, will hold a talk entitled “A look of value towards wine” ea masterful and exclusive high-end tasting in which participants will have the opportunity to taste 9 impressive wines from different areas of the world, some of which are no longer on the market with the aim of learning more about the vineyard, the soil and the people of each region.
WINE LAND 2022 thus stands as a differential forum for the wine sector with which professionals are invited to look day by day and reflect on the future of the sector, a future in which the challenges of climate change and sustainability will force an informed decision-making strategy. . This is why this event was conceived, which seeks to continue to transform the wine sector, betting on the differential value of a sector in which it is more than ever necessary to know the experience of the great professionals in the sector that they have known with their strategic choices for be among the great wineries in the world.
carmen fernandez
Graduated in Information Sciences and specialized in food and wine and tourism
