Agronews
Wine, Brunello is the prince of the luxury segment in the USA
The green light remains on <a href="https://www.world-today-news.com/neratinib-market-research-study-including-growth-factors-industry-share-size-manufacturers-types-and-applications-by-regions-from-2020-to-2026/” title=”Neratinib Market Research Study Including Growth Factors, Industry Share, Size, Manufacturers, Types, and Applications by Regions from 2020 to 2026″>American sales of Brunello of Montalcino. Despite the general context of a wine market in a depressed phase – global performances in volume and value show negative signs at -8% and -7% respectively – Brunello closes the first nine months of 2024 with a trend of growth of 5% by volume and 1% by value. An outperformance, as noted by the UIV Observatory on a SipSource basis in the market analysis carried out for the Consortium on the occasion of the first day of Benvenuto Brunello (underway in Montalcino until 18 November), even more evident if measured with the macrocategory to which it belongs, still red wines: in terms of value, the Italians score -6%, but the French do even worse (-8%) and the hosts, at -9%. The luxury positioning is also good: the prince of Tuscan wines is first in consumption of Italian reds with a retail price of over 50 dollars per bottle, with a 32% share of the total.
A tow a growth in consumption of Brunello which has continued for about two years is – according to Uiv calculations on the SipSource-WSWA database which measures the depletion of distributors towards the market – the off-trade with a +10% in value which is covered with interest the decline in on-trade (-6%). Among the channels, at the end of the third quarter of the year, the liquor store segment (specialised shops) stood out in particular, confirming itself as the leading retail outlet with a 63% share and a +5% annual variation, and the second outlet channel, clubs/wholesale (+76%), where important chains such as CostCo are included, which also supply restaurants. On the horeca side, the gap in catering (-10%) is matched by the performance of hotels (+20%, with a share of 8% of the total value) and recreation, +14%, driven mainly by sales at casinos (particularly in Nevada) and sports clubs.
