The most widely used computer operating system in the world is about to receive the biggest update in its history and it seems that practically nobody has noticed. Do you know what happens next October 5?
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Microsoft is about to launch its Windows 11, a disruptive operating system within a product line that has remained fairly unchanged over the years.
Windows 10, Microsoft’s current OS and used by several hundred million people around the world, has been one of the company’s great successes. It works well, it is intuitive, it has proven to be very stable, and for five years it has convinced even the most reluctant to upgrade.
But, like everything in life, it is time to change. To give rest to the old and work to the new. Although this is not always synonymous with improvement or evolution.
And, with October 5 just around the corner and, with it, the launch of Windows 11, in the United States they have conducted a survey to find out if users of the Microsoft operating system are aware of the change that is coming.
Earlier this month, a major US store commissioned a poll online to 1,042 consumers using Windows. The objective was to know if users knew that Microsoft was launching a new operating system.
Surprisingly, 62% of those surveyed said they were unaware of the release of Windows 11. 38% only knew that a major change was coming within the operating system, And of that percentage, less than half were planning to upgrade to Windows 11.
And the ignorance about Microsoft’s new operating system did not end there, since two out of every three users did not know if their computers had the necessary hardware to make the change, and 45% were unsure whether they would download the update when it officially began rolling out.
Finally, older users proved to be much more up-to-date in terms of information. And the data reflects this, with only 28% of users ages 18-24 aware that a new operating system was on the way, compared to 56% of those over 55.
Microsoft has a serious communication problem, or that seems to be clear after hearing the survey. Because if in your country of origin (the United States) your own users do not know what product you are about to launch, you are doing something wrong.
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