After an update for Windows 10 called “Windows 10 May 2023 cumulative update“, users began to see a full-screen pop-up window offering a free upgrade to Windows 11. Microsoft is thus trying to convince users using Windows 10 to upgrade. One of the reasons may be the approaching end of support for Windows 10 version 21H2, which will June 12, 2023. Another is the end of support for the entire Windows 10 system, which was announced on October 14, 2025.
In these pop-ups, Microsoft promotes a new and simpler user experience, better security, better gaming performance, and other improvements. It points to a simple and seamless option to upgrade from Windows 10. Users who choose to stay on Windows 10 then still have the option to upgrade to Windows 11 for free via Windows Update. However, the question remains whether Windows 10 users are worth the mentioned improvements. If you decide to reject this ad, you must click the “Keep Windows 10” button at the bottom of the screen (in translation keep Windows 10). There is no way to turn off or block these pop-ups yet.
But something like this is not the first time in Windows 10. For some time, users who use a local account on their devices have been shown a pop-up window where Microsoft promotes the benefits of a Microsoft 365 account. By doing this, it wants to get Windows 10 users to make more use of its wide range of services.
2023-06-02 01:31:08
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