Willhaben: Online marketplace has been using e-sports for its marketing strategy for five years – e-sports

Franz Vošicky is a gamer. But that alone would not characterize the 33-year-old sufficiently, also because the Brand & Consumer Marketing Manager may be ambitious, but certainly does not belong to the domestic elite. However, his enthusiasm for video games combined with his job has made him a pioneer in the domestic market. Vošicky sees e-sports as an important part of current marketing measures, at least for broad brands like Willhaben.