willhaben gives additional inspiration to the campaign

“Inspired by art”: willhaben supports dm’s beauty campaign
dm Austria launched their new beauty campaign “Inspired by Art” in March 2022. With the aim of creating another digital contact point to the target group, dm Austria obtained wide-ranging and individual support from willhaben. The campaign was advertised extensively on the digital marketplace using cross-device solutions, mobile and in the app.

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Inspire with tailor-made cross device solutions
The aim of the cooperation between dm Austria and willhaben was to convey an emotional story about art and inspiration and to create another point of contact with the target group. Together, the unique shopping experience at dm and the competent advice in connection with the dm service should be communicated.-

“We are pleased that we can use the expertise of our advertising team to advise well-known customers such as dm Austria and to accompany extensive projects. It is particularly important to us to provide individual support for the individual advertising customers in order to achieve the best possible result for the corresponding campaign goal.”explains Jochen Schneeberger, Head of Digital Advertising at willhaben.
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The willhaben team tailored an individual solution for this: for two days, the cross-device site mutation with a fixed placement on the start page of the app was played out to willhaben users. In addition, the joint cooperation relied on its own sidebar with the appropriate artistic flair. By placing the campaign on the various willhaben platforms, it was finally possible to achieve an additional increase in traffic on the dm landing page.

“Inspirational, rousing and high-performing: Thanks to the eye-catching site branding in the look and feel of our ‘Inspired by Art’ campaign, we were able to expand our digital campaign with strong daily reach and awareness. In close cooperation with the experts from willhaben, we have succeeded in creating a new digital contact point for our customers and thereby additionally enriching our customer journey. Creating inspiration – this was made possible by the placement on willhaben and made tangible for our customers. The long-standing partnership with our media agency Wavemaker is a contributing factor.”report those responsible at dm Austria.

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