Didn’t check Apple’s first mixed reality headset “Pro View“, a huge sales success. Reportedly, the high price of $3,500 and lack of attractive content slowed down sales, and now, rumors indicate that Apple may stop production before the end of the year.
According to a report from tech media outlet The Information, Apple has cut back significantly Vision Pro headphone production Production of the current model will be discontinued completely by the end of 2024.
The report claims that Apple began cutting production early this summer, and this suggests that the company already has enough Vision Pro units to meet demand until the end of the device’s expected life. next year.
Suppliers have reportedly already produced enough components for 500,000 to 600,000 Vision Pro units, and some factories halted production as early as May, in response to expectations at Apple for sale.
Reportedly, warehouses are now filled with tens of thousands of unused parts.
In addition, Apple has reportedly told Luxshare, the Chinese company responsible for assembling the Vision Pro, that it may have to significantly reduce production by November.
Luxshare produces around 1,000 units of headphones per day, half of its peak production rate.
Apple has also reportedly halted development of the second-generation Vision Pro for at least a year to shift its focus to a more affordable version.
The report notes that the company has instructed suppliers to prepare to produce four million low-cost headphones over the entire product life, half the original target set for the Vision Pro, and this suggests that Apple has lower sales expectations for the cheaper version. .
Although the development of the second generation Vision Pro seems to have stopped, there are hints that Apple could release a small update with some changes to the current model, such as a chip upgrade, and this would help ‘ company to take advantage of the update. large stock of parts remaining in its supply chain.
Apple may stop production of the Vision Pro and move to develop a more expensive AR / VR headset, especially if it aims to compete with Meta and other players in the market.
