First, Apple has raised the price of iPhones this year. A few weeks later, Samsung did the same. But what will it actually be like with the S23 Ultra sequel?
Samsung has raised the price of the S22 Ultra by a thousand on all models, which means that the entry-level model of the S22 Ultra now costs 14,990 SEK instead of the 13,990 SEK that the model initially cost.
I would think the S23 Ultra will cost the same as the S22 Ultra, which is from SEK 14,990. It remains to be seen.