With one giant leap on the railing: Olympic winner Yuto Horegome
Keystone
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Skateboarding – like the sports BMX freestyle and surfing, which also had their Olympic premiere this year – has a lot to do with aesthetics. It’s not about who is the fastest, the tallest or the furthest. Rather, those who use obstacles as creatively as possible in order to perform daring tricks in the most stylish way possible. It is obvious that this cannot be assessed completely objectively. It also has a lot to do with taste. Because skateboarding is not just a sport, it is also an art – similar to gymnastics and figure skating, which have long been among the top disciplines at the Olympics.
It is a misconception that the Olympic accolade will lead to the commercialization of skateboarding. Skateboarding has long been a business too. In a sense, skateboarders were influencers even before social media existed. Clothing brands paid her to be seen in the right outfit in the skate videos and skate magazines. The feeling of freedom that comes with skateboarding is the perfect advertising environment.
The International Olympic Committee (IOC) is now also benefiting from this. The skateboard legend Tony Hawk has it in the Interview in a nutshell with this newspaper:
“Skateboarding doesn’t need the Olympic Games. But the Olympics need skateboarding because the sport is cool and it attracts a much younger crowd. “
The IOC should like the fact that the skateboard federation – unlike the federation of female gymnasts – waives an age limit. So it happens that no women under the age of 16 do gymnastics on the horizontal bar or bars, but twelve and 13-year-olds are already rolling over the skate park. How healthy this is for the development of young people is another question.
The fact is: women skating in particular is shaped by young talents who attract a lot of attention. Above all, the 13-year-old bronze medal winner Sky Brown, who serves an audience of millions on her Instagram and YouTube channel and is a role model for many girls.
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Sky Brown skates on a mega-ramp with Tony Hawks.
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It’s actually surprising that the IOC has waited so long to take up skateboarding, surfing and BMX freestyle. Sure, you can’t increase the competition at will. But there is the possibility of replacing a few outdated disciplines. Because in the world of action sports there is still a lot that could electrify the Olympic audience.
For example, it is incomprehensible that in mountain bikes only the cross-country discipline is Olympic and that no downhill races and no slopestyle competitions are held. Although their stars on YouTube and Instagram cause much more sensation than Nino Schurter and Jolanda Neff.