Like Netflix and Disney+, the streaming platform must review its commercial strategies.
Since its arrival in the streaming landscape, Apple TV+ has distinguished itself with its quality original content. “The Morning Show”, “Ted Lasso”, “Silo”, “Dark Matter” or “Severance”: these series have allowed it to reach the top and win multiple awards. But that’s not enough…
Quality products do not necessarily mean profitability. The economic media Bloomberg claims that the streaming service “will try to refine its strategy in Hollywood” in the near future. Indeed, the observation is pessimistic: 20 billion dollars would have been spent to finance original productions without being economically profitable.
Bloomberg points out that Apple TV+ “attracts just 0.2% of U.S. viewers and generates fewer viewers in a month than Netflix does in a day.”
To counteract this weakness, the company with the Big Apple will change its position and review its strategies. In the coming months, it plans to acquire catalogs of popular films and series, just like its competitors. Expanding its catalog is just the beginning. Rumors also announce a subscription including advertisements.
